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Apple’s latest marketing stunt

Apple sure is going out of its way to establish itself as an expensive watch brand. In the latest efforts of this ‘luxury watch brand’ to market its product and create hype around it is, it’s roped in celebrities to do its marketing. On Sunday, Beyonce was seen wearing an Apple Watch on a gold link bracelet while she attended David Guetta’s set on the last day of Coachella Valley Music and Arts Festival.   Her blog www.beyonce.com shared close-ups of her watch. Karl Lagerfeld was also seen wearing the same watch a few days ago. Sebastien Jondeau, his assistant,
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Celebrity engagement rings For Nicki Minaj and Nick Miller?

  Looks like Nicki Minaj is one of many celebrities to join the long list of showing off celebrity engagement rings on social media websites. Meek Mill and Nicki Minaj are no strangers in the world of music, which is why Minaj’s announcement of her engagement via Instagram didn’t come as much of a surprise. This announcement came only a couple of hours after the rapper teased her Twitter followers on Wednesday with the news of her engagement sharing, “I’ll post it later,” along with an emoji of a diamond ring.   True to her word, she shared the photo
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How much should an engagement ring cost?

  How much should an engagement ring cost? This question has plagued many a couple, and popular U.S. wedding material website, The Knot, asked its fans how much should a wedding ring cost. Their answers were quite an eye opener. On an average, 2014 witnessed $5,855 being spent on an engagement ring. This was an increase of 5% from 2013’s figure, as revealed by The Knot 2014 Real Weddings Survey. The average cost of weddings too grew by 5% while the number of guests invited to each wedding reduced from 149 (in 2009) to 136   Their wedding survey questioned 16k brides
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Apple – Now an expensive watch brand

    Looks like Apple’s dream of being an expensive watch brand have come to pass. The company’s top of the line watches are sure to give Swiss luxury watch brands a lot of stiff competition, especially in America.   Named The Apple Watch Edition, this line of watches includes those made in 18k gold alloy, with prices beginning from $10,000 and going as high as $17,000. This revelation was made by CEO Tim Cook in a presentation held on the 9th of March. The watches will be available in only 9 countries, including China, US and Canada from 24
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Kiki the kitten promoting Steckel’s Jewelry Collections

    Looking for cute jewelry collections to purchase? Well, a simple search on Google will show you so many brands promoting their products in as different a fashion as possible. But one brand has taken things a step further. Knowing how the entire internet freaks out over cute cat pictures, Colette Jewelry took the opportunity to let Kiki, their pet kitten, promote their jewelry collection on their Instagram account. This is a cute little recipe for success considering how offering personal information to one’s clients can immediately create a personal connection between a brand and its social media followers.
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Actress Lupita Nyong’o’s Oscars dress was WHAT??

  Actress Lupita Nyong’o’s Oscars dress was stolen by a thief soon after Academy Awards ceremony. However, the $150,000 Calvin Klein dress was found in one of the toilets of the hotel from she was staying. But that wasn’t even the juiciest bit about what was being hailed as one of the best Oscar dresses this year. Want to know a secret? Read on!   The custom-made Calvin Klein gown featuring 6000 pearls was worn by the Kenyan actress last weekend at the Oscars. She took part in the event as a presenter and even won the best supporting actress
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Dispute over Elizabeth Taylor’s rare jewelry item

The sale of screen legend Elizabeth Taylor’s rare jewelry item, the $8.8 million Taj Mahal diamond, is the eye of the storm right now. Why? Because the deceased actress’ estate refused to hand over the money to the auction house handling the auction of her rare jewelry pieces. Wait. Why would Christie’s auction house even want the money for the 17th century diamond returned? Let’s rewind a little. The Taj Mahal diamond was gifted to Liz as a 40h birthday present by Richard Burton. In an auction conducted in the Christie’s New York branch, in December 2011, the rare jewelry
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Look at how this couple got married on air!

Buying an engagement ring? We all know that choosing an engagement ring can be quite a hassle, especially if one’s lady love is a picky person. So what does one do? We’ll tell you what how several couples got creative and how, in the process, a jeweler got the perfect advertising platform. Steven Singer Jewelers, Philadelphia, has been an advertiser on local radio station WMMR for a long time. Their involvement in the radio’s creative process is high; every now and then they come up with new ideas for the morning show Preston & Steve. One of the newest additions
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Oscar Jewelry makes a huge ‘Statement’!

This had to undoubtedly be one of the best years for Oscar jewelry at the 87th Academy Awards Red Carpet. Sparkling ear cuffs and bold earrings seemed to be just the tip of the iceberg of the statement jewelry that a lot of celebrities opted to wear from the collections of famous jewelers and brands. Australian actress Margot Robbie was spotted wearing a “Zip Antique Colombine” emerald statement necklace by Van Cleef & Arpels. It was made of 18k yellow gold and was decorated with diamonds and sapphires tassel. Experts at Van Cleef & Arpels in Beverly Hills didn’t give
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Chinese diamond market Hopeful of Growth

  The Chinese diamond market witnessed a slump this year even as many people celebrated the start of the Chinese New Year yesterday. Traditionally speaking, gold jewelry is exchanged among friends and family members to usher in the new year, but over the years diamonds have become increasingly popular among the wealthy. This is of course a welcome relief for the Chinese diamond industry because apart from getting stiff competition from India, it has had a rough last year. The Chinese diamond market saw reduced diamond prices over the past 8 months. In fact, rough diamond prices witnessed a drop
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